Results

How Social Gem's Organic UGC Brought In An Extra $40,000 Per Month For Balmshot

Meet Samuel Smith, Founder of Balmshot

Samuel Smith is the CEO of Balmshot, a lip balm brand that uses natural ingredients and raw materials from local US vendors. Balmshot lip balm comes in a 20-gauge shotgun shell and contains SPF 15, beeswax, coconut oil, and aloe.It's heat and weather resistant, making it suitable for outdoor enthusiasts.

The Impact of Social Gem on Balmshot's Success:

Before Social Gem, Balmshot was another brand struggling to get out of the 200 view jail on TikTok. With the reason being low quality content and a poor overall approach to their content strategy. Samuel was trying to gain some traction for his brand so that he can increase his overall revenue on his TikTok Shop. At the time his TikTok Shop had a total of 0 sales. After months of struggling, Samuel decided to partner with Social Gem and allow the team to take over his short form content strategy. Just within 30 days we were been able to amass 7.7 million views while scaling his TikTok Shop to $40,000 a month in revenue all through our organic content.

The Strategy

The reason we were able to grow Balmshot to such impressive numbers in a short amount of time is because we created storylines surrounding the product to really grab the attention of viewers and introduce them to the product in a natural and authentic way. So instead of showcasing the product with a silly "aesthetic" video like most UGC creators will do. Our Creator Adrianne had introduced the product by making it blend in to the rest of what organic TikTok looks like. Girls create these "story time", and "get ready with me" videos where they just simply tell an interesting story. It makes the viewer feel as if they are in the middle of a conversation with a friend. We used this tactic and told a story about how she found some mystery shotgun shell in her boyfriends car and how this was unexpected from her boyfriend. This helped invoke curiosity into our viewers. Later in the video she explains how the shotgun shell was simply just chapstick the whole time and then goes on to explain the features and benefits once she has earned the attention of the viewers. This resulted in 2.6M views on one single video and responsible for tens of thousands of dollars in sales.

The Surprising Success:

Samuel loved our innovative strategy and gave us the green light to rinse and repeat this allowing us to get his brand to $40,000 per month in sales without him spending a single dollar on ad spend. From there other creators saw an opportunity to start posting videos for his brand as well and make some commission through TikTok Shop Affiliate's program. This really helped Samuel revive his business and allowed him to start even more brands selling more products he is passionate about.

Take Your Brand To The Next Level With UGC:

The success story of Group Project exemplifies how Social Gem's organic UGC strategy can revolutionize e-commerce brands, driving down CAC while increasing engagement and brand visibility. If you're ready to unlock explosive growth for your business, it's time to partner with Social Gem and take your brand to the next level.

Results

How Social Gem's Organic UGC Reduced CAC by 40% for Group Project's Client Lokai.

Meet Brandon Cummings, Co-Founder of Group Project

Brandon, co-founder of Group Project, has over six years in e-commerce video production. He believes that success today comes from blending top-notch videos with genuine user content to enhance brand visibility.

@lokaiadrianne Replying to @Liv is there actually mud in these bracelets??! #lokai #fyp #bracelets #groundingbracelets #fashiontrend ♬ Little Things x Gypsy Woman - L BEATS MASHUP - Jorja Smith

The Impact of Social Gem on Group Project's Success:

Since working with Social Gem, Brandon reveals how their brand's virality on TikTok significantly improved. With Social Gem handling all UGC-related tasks, from managing creators to content creation, Group Project was able to focus on their core strengths while reaping the benefits of Social Gem's expertise.

Measuring Success:

The positive impact was evident within just a month of partnering with Social Gem. Millions of impressions, views, and clicks flooded their brand's website, leading to a remarkable reduction in customer acquisition costs (CAC). Brandon notes that leveraging Social Gem's organic UGC in paid ads resulted in a 30 to 45% reduction in CAC.

The Surprising Success:

Brandon highlights the speed with which Social Gem pivots on ideas, creating impactful content and the immense value in the quantity and quality of content they offer. The organic UGC not only boosts brand engagement but also provides valuable insights for their higher production endeavors.

Recommendation:

Brandon wholeheartedly recommends Social Gem to anyone on the fence. The guarantee, coupled with the exceptional care and dedication shown by the Social Gem team, makes it a risk-free and highly rewarding partnership.

@lokaiadrianne Replying to @Liv is there actually mud in these bracelets??! #lokai #fyp #bracelets #groundingbracelets #fashiontrend ♬ Little Things x Gypsy Woman - L BEATS MASHUP - Jorja Smith

Take Your Brand To The Next Level With UGC:

Brands We've Worked With:

What We've Done For Brands Like Yours

We create and execute on a strategy designed specifically for your brand to make any of your products go viral while also building you a loyal fanbase.

Turn Viewers Into Customers With Social Gem

We’ve worked and found success with SpaSciences which sells in Target & Walmart, AquaVault, featured on SharkTank, and a lot of other big names in the industry who trusted us with the keys to their kingdom when it comes to short form UGC.