Aqua Vault wanted to get the word out about their new product, the Charge Card. They teamed up with us at Social Gem to try organic marketing. Our first month didn't go as we hoped. Even though we made a lot of content about the product's cool features, we didn't see much growth.

So, in the second month, we tried something different. We made interview-style videos. Instead of just talking about the product, we had our video maker walk around with a mystery bag and offer it to people for $1. Inside the bag was the Charge Card. This made the videos fun and exciting because people didn't know what was inside. Plus, when they saw the Charge Card, they naturally talked about its features. This new way of making videos worked really well, so we kept doing it.