How To Create High Converting UGC

How To Create High Converting UGC

Everyone and their mom is doing UGC now but not everyone is doing it well.

Here's how to create UGC that converts.

I've created an agency that helps brands find high-quality creators while also building out a well structured content strategy.

So let me tell you what's worked for me and my clients.

First things first, let me start by saying...

Creating an "aesthetic" video, or doing trends with the product isn't enough.

Your two main goals when creating UGC are brand awareness and conversions. So how do you do that? Simple.

Tell a story.

Story telling is by far the most impactful way to touch someone emotionally. You and I both know that emotions sell.

So tell a story about how you had this problem and emphasize how it negatively impacted your life.

Then introduce the solution: your product.

Talk about how this product has helped you in your journey. Talk about how much of a relief it is to finally have (your product)

Bonus points for before and after pictures.

Now here's where most people go wrong...

Don't treat this as some sort of sales pitch, that's the last thing you want to do.

People don't react well towards "commercial" like content.

In fact it enrages them, and that's the last emotion you want associated with your brand.

So instead, just talk to the camera and treat it as if you were talking to a friend and giving them advice.

Help them, don't sell them. Make it genuine.

This is how you create high-converting UGC.

Brands We've Worked With:

What We've Done For Brands Like Yours

We create and execute on a strategy designed specifically for your brand to make any of your products go viral while also building you a loyal fanbase.

Turn Viewers Into Customers With Social Gem

We’ve worked and found success with SpaSciences which sells in Target & Walmart, AquaVault, featured on SharkTank, and a lot of other big names in the industry who trusted us with the keys to their kingdom when it comes to short form UGC.